MTV EMA's

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Since 2006, Sweet&Chilli have managed all bar operations at one of the World’s biggest live music events, MTV’s Europe Music Awards.

Ever since, we have overseen all bar operations for this incredible live show, watched by 15,000 guests and viewed on live TV by millions. 

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Brokering bar partnerships with the biggest brand names in the drinks industry, looking after the multiple tiers of VIP guests, and making sure each drink delivers on quality & taste Sweet&Chilli are very proud to have worked alongside the Viacom & MTV teams in delivering this mega-event each year.

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As well as the main show, Sweet&Chilli are responsible for the smooth delivery of all backstage and artist bar operations as well as the global VIP aftershow party – a legendary event in the music industry calendar! 

Projects

Projects