Diageo Reserves World Class Bartending Competition

Diageo’s ‘World Class Competition’ is the world’s biggest cocktail competition, engaging the best bartenders from 60 countries around the world.

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One of the key trade advocacy drivers for this platform is the ‘World Class Studios’ training platform – which links current global trends in cocktail culture with Diageo’s incredible portfolio of luxury spirits.

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Sweet&Chilli design and develop the training content and assets which are used to train c.10,000 leading bartenders globally, undoubtedly shaping the course of cocktail culture!

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