Diageo Reserves World Class Bartending Competition

Diageo’s ‘World Class Competition’ is the world’s biggest cocktail competition, engaging the best bartenders from 60 countries around the world.


One of the key trade advocacy drivers for this platform is the ‘World Class Studios’ training platform – which links current global trends in cocktail culture with Diageo’s incredible portfolio of luxury spirits.


Sweet&Chilli design and develop the training content and assets which are used to train c.10,000 leading bartenders globally, undoubtedly shaping the course of cocktail culture!