Diageo Bar Academy

Diageo Bar Academy is a global initiative to improve quality & consistency of bar staff & increase profitability for on trade customers. Diageo came to us to tailor their bartender-training program & make it relevant to the Australian market.

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We designed a deliverable bar training program which would engage effectively with the local Australian bar scene. By tailoring the training content to include a series of courses & modules which were suited to a wide range of bar styles & staff we built training manuals & assets which delivered key messages about bar service & staff needs through a fun & interactive style of learning. Sweet&Chilli has now trained over 20,000 people across Australia, New Zealand, Fiji, Malaysia, Singapore, Hong Kong, China, Spain, Argentina & the UK through various training programs including Diageo Bar Academy.

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Currently we are consulting and building the Diageo Bar Academy training modules worldwide & have recently been recognized for our part in winning the best Diageo Bar Academy execution award at the F14 global Moment of Choice Awards.

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