The House of Peroni

The House of Peroni began in 2013 and has taken up residence in a new London venue every year since. 

Sweet&Chilli have been a key partner of this best-in-class brand activation since day one – leading all front of house operations and venue management

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We have worked closely with the Peroni brand team and alongside all partner agencies to ensure the drinks experience is second to none at this ground breaking beer brand activation. 

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We have worked closely with the Peroni brand team and alongside all partner agencies to ensure the drinks experience is second to none at this ground breaking beer brand activation. 

This year we also ran the operations for the groundbreaking House of Peroni Fashion Studio, celebrating the success of their emerging talent program across the worlds of fashion and drinks. On the drinks side Sweet&Chilli work alongside the Artesian’s Simone Caparole to develop a range of unique Peroni Infusions

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Projects

Projects