After it’s acquisition in 2013, Lucozade Ribena Suntory (LRS) approached Sweet&Chilli to assist with the re-launch of Orangina into the on-trade. Our role was to develop a serve strategy that would excite the on-trade & create a training & sell in deck which could effectively translate key information from the sales team to their on-trade customers.
In order to deliver cut-through results Sweet&Chilli analysed Orangina’s target market & created consumer sub categories to ensure the sales team were able to offer tailored serve packages suitable to their varied on trade customers. Alongside this we created a range of Orangina suggested serves to further integrate the product into the on-trade drinks offering.
As part of the launch Sweet&Chilli also provided brand ambassadors to work across a series of events & filming to ensure the brand message stayed strong across the entire campaign launch.