In 2014, as part of their marketing support offering, Red Bull UK approached Sweet&Chilli to create an ongoing training program for staff at their key national accounts. Specifically focusing on upselling & customer service training Sweet&Chilli produced a modulated training curriculum to be used across their on-trade client portfolio. The training not only supported Red Bull’s brand message & developed sales of both new & existing SKU’s, it also provided their customers with a range of relevant skills with which to develop their own businesses.
One key client was Luminar Leisure (now Deltic Group) with whom we trained their lower tier management to improve customer service & upselling within their venues. This was implemented across the estate and included multiple regional sites in each session, with some impressive results:
Over the 3 months immediately following the training, Red Bull dramatically increased its share of the functional drinks category within Luminar venues, leading to very significant net increase in revenue over those 3 months.
A superb result and a project that will now roll out to multiple national accounts.